![]() This is a perfect example of reverse line movement, and typically indicates that large money from wise guys or betting syndicates has been placed on the Gators. However, if the line drops to -6.5 or -6, it means that although more bettors are taking Kentucky, more money has actually been placed on Florida. ![]() If Kentucky receives 80% of spread bets, one would assume that oddsmakers would move Kentucky to -7.5 or -8 to encourage action on Florida. Now, let’s pretend for a second that the Kentucky Wildcats open as a 7-point favorite against the Florida Gators. This limits their liability and allows the book to sit back and collect the vig (or juice as it’s also known). Ideally, a sportsbook will attract 50% of their action on each side of a game. There is a common misconception that sportsbooks will make a team a 7-point favorite because they believe that team will most likely win by seven points, which is not the case. Line movement can happen for a number of reasons including injuries and weather, but line movement that shifts against our public betting percentages is typically an excellent indicator of smart or “wise guy” money. With this variety of both sharp and square books, our public betting trends offer a representative sample of how every game is being bet. While CRIS and 5Dimes are regarded as two of the sharper offshore sportsbooks, SIA and are two of the most square/public books. While tracking steam moves (available to our Sportsbook Insider Pro subscribers) is an excellent sharp money indicator, there are easier ways for casual bettors to determine whether wise guys or betting syndicates are hammering any teams.įor those who are unfamiliar, we receive public betting percentages from seven contributing sportsbooks:, BetUs, Carib, GT Bets, 5Dimes, Sports Interaction (SIA) and CRIS (Bookmaker). One of the most common questions we receive regards how bettors can identify sharp money in the sports betting marketplace.
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